Paid Ads + Email Marketing in Hong Kong
Why paid ads alone plateau, how email fixes ROAS, and a practical playbook for Hong Kong consumer brands.
Optimise Operations is a Hong Kong–based growth agency for consumer brands specialising in paid ads, email marketing, and conversion optimisation.
Why paid ads alone plateau
- Costs rise as you exhaust the easiest audiences
- Landing pages under-convert, so you pay more per result
- One-time buyers don’t return without a retention system
- Tracking gaps hide what’s actually working
How email fixes ROAS
Email turns “expensive clicks” into a compounding asset. You capture demand, nurture it, and convert it on a timeline that fits the customer — while improving payback and repeat purchase rate.
- Higher conversion with targeted welcome flows
- Lower CPA via lead capture and remarketing audiences
- Better retention through post‑purchase + winback
- More revenue per customer (AOV + repeat)
A simple playbook
- Define one core offer and one clear landing page goal.
- Run ads with a structured creative testing system (angles, hooks, formats).
- Capture email with a value-led incentive and clean onsite UX.
- Build a minimal lifecycle: welcome, browse abandon, cart abandon, post‑purchase.
- Measure end-to-end: ads → landing page → email → purchase.
- Iterate weekly based on learnings, not opinions.