Education-Led Social That Builds Fine Jewellery Trust
Niya K is loved locally for stunning pieces and candid service. We amplified that reputation with a steady cadence of educational content and behind‑the‑scenes storytelling—supported by blogs and email that nurture discovery into loyalty.
Problem
For higher-consideration purchases, shoppers need confidence: clarity on materials, settings, and how to care for pieces. The brand needed reach and trust, not just pretty photos.
System applied
We designed monthly shoots around questions customers actually ask, and translated them into reels, FAQs, and guides. Blogs and emails extended education, improved opens, and kept unsubscribes low.
Challenge
Beautiful products compete in crowded feeds; credibility wins. We needed to pair aesthetics with proof so decisions felt informed and personal.
Strategy
Persona-led content addressed first-time buyers, gifters, and collectors differently. Posts mixed quick tips with deeper explainers; email journeys mirrored browsing and purchase signals.
Execution
In-store demos became bite-sized reels; care guides lived as carousels; newsletters highlighted new drops with educational sidebars. Rhythm built familiarity, and performance data guided iteration.
Outcome (First 3 months)
- 15.9% increase in email open rate
- 169.2% increase in reach
- 100% increase in engagement
- 471.4% increase in follower gain
