From Expertise to Flywheel: Content Families Can Use
OFF had deep clinical insight but limited bandwidth to translate it into shareable, consistent content. We turned their knowledge into accessible formats—shorts, carousels, and articles families return to—and kept the engine running.
Problem
The team needed a system to prioritise topics, shape them for different platforms, and deliver them regularly without burnout. Audiences deserved clarity without losing nuance.
System applied
We built a topic pipeline tied to audience needs, batched production during monthly shoots, and distributed across Instagram, YouTube Shorts, and LinkedIn with platform-appropriate edits. Feedback loops refined tone and structure.
Challenge
Important guidance was stuck in long-form or conversations that didn’t scale. Without a repeatable process, great ideas struggled to reach families at the right time.
Strategy
We established content ladders—signal, explain, practise—each with formats designed for attention and retention. Visuals simplified complex ideas; captions handled nuance with empathy.
Execution
Shorts offered fast hooks; carousels became step-by-step tools; LinkedIn articles captured depth for professionals. Monthly batching kept the pipeline fresh and sustainable.
Outcome (First 3 months)
- 29.9% increase in reach
- 46.6% increase in engagement
- 36.7% increase in follower gain
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